2901, 2016

Ad Blocking: The Challenge for Marketers

One of the most formidable challenges for marketers today and the foreseeable future is ad blocking. Digital media has been creating what may be described as a resentful customer experience for users. Few of […]

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1308, 2015

SMM’s Favorite summer activities on Long Island

 With all that Long Island has to offer in the summer, there’s so much to enjoy!

“Boating. Every weekend all summer long, and for one long trip out east to places like Block Island. My […]

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604, 2015

Mobile as the Medium

Last week, as I stood on a New York City subway while it was barreling downtown, it occurred to me how each and every person within sight was staring at, listening to or tapping […]

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104, 2015

Top 10 Ways to Super Charge and Optimize Your Job Postings

Trying to hire? In 2015, the chances are that your candidates will type a job title into a search engine. This is why it is important to optimize your job postings and keep them […]

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1601, 2015

In-House or Outside Advertising Agency?

The choice to produce your own advertising program or hire an outside agency will depend on many things – and every organization has its own needs. In either case, you’ll never go wrong if […]

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2312, 2014

Healthcare Marketing – An Emphasis on Digital

Healthcare marketers are faced with finding cost effective ways to develop patient relations, and digital methods are becoming more and more the answer.  At first glance it may seem out of place to execute […]

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511, 2014

Your next hire … left brain vs right brain … what side of the brain aisle are they on?

Brain functions and why they matter to marketers
Having spent over 30 years in the marketing business, I’ve seen many changes. The tactics we use, the metrics we calculate and the strategies for approaching project […]

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310, 2014

Marketing Automation – The Fastest Growing Discipline in Corporate Marketing

It’s no surprise that today’s digital technology combined with sophisticated database management is resulting in a rapidly new growing field known as marketing automation. The two are actually a perfect fit when it comes […]

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1709, 2014

Why Use Social Media for B2B Marketing?

Digital Changes Everything.

It is evident that the advent and continuous growth of social media platforms has increased the number of sources that consumers employ in making decisions. It’s had a disruptive effect on purchasing […]

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2507, 2014

SMM’s Weekly Picks: Our must-have app

Each Friday, members of our team will let us know what they’re into this week based on a certain topic.  In today’s post, Steve Comando, Trish DeGraw and Judy DeBiase discuss their must-have app […]

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