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		<title>Getting Beyond WEIRD</title>
		<link>http://www.smmadvertising.com/blog/2013/05/getting-beyond-weird/</link>
		<comments>http://www.smmadvertising.com/blog/2013/05/getting-beyond-weird/#comments</comments>
		<pubDate>Thu, 16 May 2013 19:39:10 +0000</pubDate>
		<dc:creator>Sanna Mattson MacLeod</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.smmadvertising.com/blog/?p=768</guid>
		<description><![CDATA[Marketing and advertising are both firmly rooted in the social sciences. Consciously or not, we employ the principles of psychology, sociology and economics in developing campaigns and, most certainly, in conducting and applying market research and statistical analytics. Consequently, we &#8230; <a href="http://www.smmadvertising.com/blog/2013/05/getting-beyond-weird/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>What Is Advertising?</title>
		<link>http://www.smmadvertising.com/blog/2013/04/what-is-advertising/</link>
		<comments>http://www.smmadvertising.com/blog/2013/04/what-is-advertising/#comments</comments>
		<pubDate>Mon, 15 Apr 2013 13:33:54 +0000</pubDate>
		<dc:creator>Sanna Mattson MacLeod</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.smmadvertising.com/blog/?p=763</guid>
		<description><![CDATA[Okay, that might seem like an odd question to be coming from someone who has been involved in advertising and marketing communications for more than 40 years. The perspective that my long tenure provides, however, is what brings the query &#8230; <a href="http://www.smmadvertising.com/blog/2013/04/what-is-advertising/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>John Wanamaker… We Have an Answer</title>
		<link>http://www.smmadvertising.com/blog/2013/04/john-wanamaker%e2%80%a6-we-have-an-answer/</link>
		<comments>http://www.smmadvertising.com/blog/2013/04/john-wanamaker%e2%80%a6-we-have-an-answer/#comments</comments>
		<pubDate>Tue, 02 Apr 2013 18:39:07 +0000</pubDate>
		<dc:creator>Sanna Mattson MacLeod</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.smmadvertising.com/blog/?p=758</guid>
		<description><![CDATA[He opened the first department store in Philadelphia, is credited with inventing the price tag, and he may well have created the idea of the seasonal sale. In 1874 he became the first retailer to place a half-page newspaper ad, &#8230; <a href="http://www.smmadvertising.com/blog/2013/04/john-wanamaker%e2%80%a6-we-have-an-answer/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.smmadvertising.com/blog/2013/04/john-wanamaker%e2%80%a6-we-have-an-answer/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Subliminal Seduction 2.0</title>
		<link>http://www.smmadvertising.com/blog/2013/03/subliminal-seduction-2-0/</link>
		<comments>http://www.smmadvertising.com/blog/2013/03/subliminal-seduction-2-0/#comments</comments>
		<pubDate>Fri, 08 Mar 2013 15:33:41 +0000</pubDate>
		<dc:creator>Sanna Mattson MacLeod</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.smmadvertising.com/blog/?p=752</guid>
		<description><![CDATA[The Hidden Persuaders, Vance Packard’s bestseller from the 1950s, exposed how advertisers employed psychological tricks to manipulate the public consciousness in order to build brands and stimulate demand for products. Considered to be somewhat scandalous in its day, many of &#8230; <a href="http://www.smmadvertising.com/blog/2013/03/subliminal-seduction-2-0/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Marketing in the Post-industrial Age</title>
		<link>http://www.smmadvertising.com/blog/2013/02/marketing-in-the-post-industrial-age/</link>
		<comments>http://www.smmadvertising.com/blog/2013/02/marketing-in-the-post-industrial-age/#comments</comments>
		<pubDate>Thu, 28 Feb 2013 15:40:50 +0000</pubDate>
		<dc:creator>Sanna Mattson MacLeod</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.smmadvertising.com/blog/?p=744</guid>
		<description><![CDATA[There’s a quiet revolution going on. Some see it as a third industrial revolution. The first gave us steam power, factories and railroads. The second brought new sources of power, new materials and the assembly line. The essence of both &#8230; <a href="http://www.smmadvertising.com/blog/2013/02/marketing-in-the-post-industrial-age/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Big Data Is Watching You</title>
		<link>http://www.smmadvertising.com/blog/2013/02/big-data-is-watching-you/</link>
		<comments>http://www.smmadvertising.com/blog/2013/02/big-data-is-watching-you/#comments</comments>
		<pubDate>Fri, 15 Feb 2013 19:02:31 +0000</pubDate>
		<dc:creator>Sanna Mattson MacLeod</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.smmadvertising.com/blog/?p=741</guid>
		<description><![CDATA[Technology has a a fascinating way of turning yesterday’s paranoid nightmare into today’s commercial opportunity. This is true partly because the adoption of any technology takes place over time, giving society the opportunity to adjust its values and norms accordingly. &#8230; <a href="http://www.smmadvertising.com/blog/2013/02/big-data-is-watching-you/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Reflections on Web 2.0 and social media from the franchise that time forgot</title>
		<link>http://www.smmadvertising.com/blog/2013/02/reflections-on-web-2-0-and-social-media-from-the-franchise-that-time-forgot/</link>
		<comments>http://www.smmadvertising.com/blog/2013/02/reflections-on-web-2-0-and-social-media-from-the-franchise-that-time-forgot/#comments</comments>
		<pubDate>Fri, 01 Feb 2013 16:35:49 +0000</pubDate>
		<dc:creator>Sanna Mattson MacLeod</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.smmadvertising.com/blog/?p=737</guid>
		<description><![CDATA[I’m sitting at the counter of a Waffle House restaurant just outside of Charlotte, North Carolina, watching a double order of hash browns…“smothered” and “covered”…sizzling on the grill and destined for my plate. Above that grill is an unobtrusive placard &#8230; <a href="http://www.smmadvertising.com/blog/2013/02/reflections-on-web-2-0-and-social-media-from-the-franchise-that-time-forgot/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Virtuality – A Cautionary Tale</title>
		<link>http://www.smmadvertising.com/blog/2013/01/virtuality-%e2%80%93-a-cautionary-tale/</link>
		<comments>http://www.smmadvertising.com/blog/2013/01/virtuality-%e2%80%93-a-cautionary-tale/#comments</comments>
		<pubDate>Mon, 21 Jan 2013 19:37:05 +0000</pubDate>
		<dc:creator>Sanna Mattson MacLeod</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.smmadvertising.com/blog/?p=728</guid>
		<description><![CDATA[For several years now, social media guru and author Erik Qualman has produced and posted an animated video on YouTube that presents statistical evidence regarding the influence of social media on both marketing and global culture. If I made that &#8230; <a href="http://www.smmadvertising.com/blog/2013/01/virtuality-%e2%80%93-a-cautionary-tale/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.smmadvertising.com/blog/2013/01/virtuality-%e2%80%93-a-cautionary-tale/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Buy Now – The End is Near</title>
		<link>http://www.smmadvertising.com/blog/2013/01/buy-now-%e2%80%93-the-end-is-near/</link>
		<comments>http://www.smmadvertising.com/blog/2013/01/buy-now-%e2%80%93-the-end-is-near/#comments</comments>
		<pubDate>Wed, 02 Jan 2013 21:52:49 +0000</pubDate>
		<dc:creator>Sanna Mattson MacLeod</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.smmadvertising.com/blog/?p=724</guid>
		<description><![CDATA[Happy New Year to everyone! It should be a particularly happy one, too, since the world refused to end on December 21, 2012, as the Mayans predicted (along with Nostradamus, Edgar Cayce, the Bible, and scores of other sources if &#8230; <a href="http://www.smmadvertising.com/blog/2013/01/buy-now-%e2%80%93-the-end-is-near/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.smmadvertising.com/blog/2013/01/buy-now-%e2%80%93-the-end-is-near/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing the Six Million Dollar Man</title>
		<link>http://www.smmadvertising.com/blog/2012/12/marketing-the-six-million-dollar-man/</link>
		<comments>http://www.smmadvertising.com/blog/2012/12/marketing-the-six-million-dollar-man/#comments</comments>
		<pubDate>Tue, 11 Dec 2012 19:50:02 +0000</pubDate>
		<dc:creator>Sanna Mattson MacLeod</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.smmadvertising.com/blog/?p=719</guid>
		<description><![CDATA[In a recent blog I discussed the idea that we may be only decades away from integrating digital media with the human nervous system, thus equipping us with direct access to communication portals and performance-enhancing apps. Not surprisingly, the concept &#8230; <a href="http://www.smmadvertising.com/blog/2012/12/marketing-the-six-million-dollar-man/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>1</slash:comments>
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